I guess you might chanced on the hashtag #NoBraDay trending on various social media platform especially on the Micro-blogging platform, Twitter
So, the 13th of October of every year has been set aside as ‘No Bra Day’ (#NoBraDay) to raise awareness about breast cancer – the most common cancer in women worldwide.
According to the 2016 National Cancer Registry (NCR) stats, 1 in 25 women in South Africa has a lifetime risk of getting breast cancer. CANSA also states that approximately 19.4-million women aged 15 years and older live at-risk of being diagnosed with breast cancer.
Users on social media are encouraged to post using the hashtag #nobraday to promote awareness of breast cancer symptoms and to encourage gender equality.
Some users on social media sites also encourage women to post pictures of themselves not wearing a bra.
Some women embrace No Bra Day as a political statement while others prefer the comfort of discarding what they view as a restrictive, uncomfortable garment.
The first No Bra Day event was created by an anonymous internet user self-named “Anastasia Doughnuts” for July 9, 2011, and was observed on that date through 2013. In 2013 and 2014, social media posts announced both July 9 and October 13 as No Bra Day.
Since 2015, the event has only been promoted on October 13. The event was initially described, in part, as:
Boobies are Fantastic… We all think so. And what better way to express the way we feel than to support a full day of boobie freedom?? …
Women are magnificent creatures, and so are their breasts. Let us spend the day unleashing boobies from their boobie zoos.
**Breast Cancer is something you should take seriously and be checked for.**